Help Star Performers Ramp up the Whole Team

Originally published in Corp! Magazine.

Do basketball players have hot hands? A hot hand in basketball is when a player is shooting better than normal. A star player with a hot hand is, therefore, going to be shooting incredibly well. Many players claim that it happens, and many statisticians point out that it doesn’t. The argument against basically says that when you look at the frequency that a missed shot follows a successful shot, you find that the whole “hot hand” thing is just an illusion. It may feel like something is happening, but the results don’t match.

The statisticians, however, are missing a key point: a basketball player is not on the court by himself. In other words, he’s not playing in isolation. When a player is shooting extremely well, the other team is going to put more effort into guarding him. Of course, if that’s correct, the extra effort expended guarding that star player should leave less available to guard other players on the team. In other words, the increased performance of a star should have the effect of increasing the performance of the entire team.

Once someone actually thought to ask that question and look at star performance in that context, the answer turned out to be that hot hands exist and that true star performers don’t just perform well on their own –they increase the performance of everyone on the team.

Star performers in a business setting are the same, or at least they can be. The trick is to set up your team so that star performers increase everyone’s productivity rather than just their own.

To begin with, what are your incentives? If you’re only rewarding team members for their individual performance, you’ve got a problem. You’ve told your star performer to make herself look as good as possible, even at the cost of other team members: Imagine a basketball team where each player was only concerned about his own personal record and not about whether the team won or lost. The fact is, such a team wouldn’t be all that successful. I’ve seen any number of software development teams, for example, structured in just that way, with exactly the expected results.

Part of what enables a star to be a star is the strength of the team. While it can be comforting to argue that focusing on individual incentives will weed out the weaker performers and leave you with the star players, that’s a bit like arguing that your basketball team only needs Michael Jordan. He’s a fantastic player, but even he can’t be everywhere on the court. Jordan is so good in part because he has a strong team supporting him. Conversely, the team is so good in part because of Jordan.

This brings us to the next point: how do people communicate on the team? This can be tricky: everyone sends emails around, but that doesn’t mean they are communicating. It’s important to look at the patterns of conversation and communication in the group: quite often, one person is the center of the wheel; even when a team member is ostensibly addressing the group, he’s really talking to that one person, and no one responds until that one person weighs in.

Related to communication is the question of how well your teams argue and makes decisions. A team which never argues is also incapable of making good decisions. Sure, they may get lucky once in a while: a blind basketball player might also sink the occasional basket. Effective decision making requires being able to debate issues, ask pointed questions, disagree strongly, and eventually come to a consensus that everyone can work with. Teams that can’t do that tend to not benefit from star power.

What is the boss’s attitude toward giving and receiving help? At one company, the manager who took over a particularly high performing team had the attitude that, “you do your job, and let the other guys take care of themselves.” Although the star performers continued to do relatively better than everyone else, overall productivity dropped off rapidly after that manager took over the team. People stopped helping each other. Conversely, in a different department, the manager who came in with the “we’re all in this together” attitude saw his team performance skyrocket. Although the best performers on his team were not as individually strong as the best performers on the first team, on the second team the stars really brought everyone else up, and everyone else really supported the stars. In basketball, five people working together will beat five people working apart.

Hot hands exist, in basketball and in virtually all other areas of team performance. It’s only a question of whether or not your team is set up to take advantage of them when they occur.