Strengthen your business by knowing your competition

Imagine for a moment that you are going skiing. You put on your equipment. You make sure you’re prepared for the weather conditions. You get up there at the top of that black diamond slope and before you race down the slope you carefully put on your blindfold.

Well, maybe not. Even James Bond, whose movies routinely feature some pretty outrageous ski stunts, never tried skiing blindfolded. When you’re trying to dodge obstacles and avoid being shot by enemy agents, the last thing you want to do is not be able to see where you are going.

Despite that, many businesses choose the blindfold.

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