The Case of the Blind Airplane Pilot

Recently, on Best of Cartalk, Tom told an interesting tale.

Apparently, a plane was delayed taking off. This isn’t the interesting part; in fact, that’s hardly even news. The plane subsequently made a stop and, big surprise, got delayed again. At this point, the pilot announced that since they were going to be sitting at the gate for some time, passengers might wish to disembark and stretch their legs. Everyone left except for Mr. Jones, a blind man. He had apparently flown this flight before as the pilot knew him by name.

“Mr Jones,” the pilot said, approaching the man, “we’ll be at the gate for at least an hour. Would you like to leave the plane?”

“No thank you,” said Jones, “but perhaps my dog would like a walk.”

A few moments later, passengers at the gate were treated to the sight of the pilot, in full uniform and wearing sunglasses, walking past seemingly led by a Seeing Eye dog.

Sometimes things are not what they appear to be. Of course a blind man with a service dog cannot be an airline pilot. The dogs can’t read the instruments. When it comes to choosing leaders, though, sometimes we’re not much different from a blind airline pilot, with potentially similar results if we get it wrong.

The question of whether someone looks like a leader is a concept that has been in the news a bit lately. I was asked on a radio show once what a leader looks like. I created a stretch of dead air when I responded, “Whatever we think a leader looks like.”

This is the problem with leadership: we can’t necessarily agree on what a leader looks like or even what it means to look like a leader.

Where do we learn what a leader looks like? Fundamentally, from our culture via a variety of sources: growing up, it may be through stories, books, TV, and movies. It may be through activities we take part in, such as sports or playing Dungeons and Dragons. It may be through acting in plays or participating in live roleplaying scenarios. In the workforce, people are seen as leaders sometimes just because they physically resemble other leaders or the company founder. Sometimes, merely acting like a known leader or imitating some key characteristic of theirs or being associated with them psychologically is enough to become recognizable as a leader.

The thing is, those cultural lessons are usually superficial and, at best, tell us only what past leaders looked like. Even worse, when someone matches up to the superficial characteristics of leadership, it is a common human response to assume they have other characteristics as well. Which other characteristics? Whichever characteristics the viewer thinks a leader should have. Conversely, those who do not fit the superficial image of “leader” are then assumed to not have the abilities a leader needs to be successful. Thus, an organization that focuses only on what worked in the past will often blind itself to the vast pool of talented people whom it is not promoting, and who are the right people for the problems the organization has today or will have tomorrow.

Ironically, a common reflex when things don’t work is to become frustrated and metaphorically hit the system with a monkey wrench: while percussive maintenance might sometimes work with a mechanical device, even then it works mainly in fiction. In reality, kicking your computer will rarely yield good results for either the computer or your foot. Hiring someone unskilled for the job just to shake things up may feel very satisfying, but the results are similar to hiring a pastry chef to perform open-heart surgery. He may shake things up, but it’s your funeral.

Thus, it is critical to look seriously at what a leader will be expected to do. What role will they play? What skills will they need? Failing to do this makes it easy to fall into the trap of appointing someone with the wrong skillset, or no skills at all. For example, in the early 2000s, Pfizer had two potential CEO candidates: Hank McKinnell and Karen Caten. McKinnell was an aggressive, abrasive man; Caten a woman who was praised for her ability to build teams. Pfizer chose McKinnell. As Harvard Business Review later observed, he was forced out five years later amid declining share prices, his abrasive manner being less than effective despite the fact that it initially appealed to board members’ mental image of what a leader “looked” like.

The image of an airline pilot with a service dog is comical. Choosing the wrong person to lead an organization is not. Leadership is about more than superficial characteristics: leaders require knowledge, skill, and temperament in order to be successful. Actually taking the time to understand the issues at a more than superficial level is critical to making a successful choice. There’s no reason to fly blind.

Yahoo’s Pfizer Problem

What is Yahoo’s Pfizer problem? That may seem a bit of an odd question: Yahoo is, after all, a fallen titan of the Internet age. As companies go, Yahoo is barely old enough to drink. Pfizer, on the other hand, is, well, Pfizer: a 150 year old pharmaceutical giant quite possibly best known for giving the world Viagra. What is a “Pfizer problem” and what does it mean for Yahoo to have one? No, it has nothing to do with pharmaceuticals. Rather, it has everything to do with Hank McKinnell.

Hank McKinnell was the CEO of Pfizer from 2001-2006. This was, in retrospect, perhaps not Pfizer’s finest period: after five extremely disappointing years, Pfizer’s board forced McKinnell into retirement. This was quite the change from 2001 when they couldn’t stop shouting his praises. McKinnell, it seems, looked like a great leader in 2001. While looking like a leader may, in fact, be enough to make someone a leader, it isn’t enough to make them a good leader. That’s a bit more difficult.

Thus we come to Yahoo. From its lofty perch at the pinnacle of the Internet hierarchy in the late 1990s, Yahoo is now something of a has-been. Its search business eaten by Google, its marketplaces by eBay and Amazon.com, Yahoo is struggling. According to the NY Times article, “What Happened When Marissa Mayer Tried to be Steve Jobs,” Mayer, the current CEO, has so far failed to actually do more than make cosmetic changes. That’s not to say that she hasn’t managed to generate a great deal of sound and fury, but her actions have done little to actually turn the company around.

Like Hank McKinnell, Marissa Mayer looks like a great leader. To be clear, she’s brilliant and she was a fantastic engineer at Google. But being a CEO is not an engineering problem; it’s a people problem. A great leader does more than give lip-service to the concept that people are the company’s biggest asset; they live that ideal. Leaders build relationships, they form connections, and they act in ways that cause that web of relationships to spread throughout the company. Marissa Mayer, to much fanfare, eliminated Yahoo’s work-from-home policy, a decision which generated a great deal of smoke but only actually affected maybe 1% of the company. It was a distraction. However, since she also built her infant son a private nursery next to her office, it was a distraction that also served to sever, not build, relationships.

Exemplary leaders create commitment by enabling people to trust one another. Unfortunately, Yahoo adopted an employee rating process similar to Microsoft’s late and unlamented employee stacking method: team members who received high ratings got huge rewards, people at the bottom were fired. As the NY Times reported, top people at Yahoo did their best to never work together: it’s much easier to get a top rating when you surround yourself with weak players. The same thing happened at Microsoft. Furthermore, when the goal is to make sure someone else takes the fall, trust is hard to come by: at Microsoft, engineers sabotaged one another in a variety of subtle ways. Sometimes a leader gets lucky and manages to make an employee stacking system work for a time; that’s unfortunate, because then they often think it really is a good system, even after their luck runs out.

The leader is, rather obviously, the person at the top of the company hierarchy. That’s more than just a figure of speech: the CEO is in the position to see the furthest. The biggest difference between leaders and managers is scope: how far ahead can you look? Well, the CEO is the person whose job it is to look the furthest. Marissa Mayer likes to dive down into the depths of the code base: this may be a great activity for an engineer, but for the CEO of a multi-billion dollar company employing thousands of people? Details matter, and if you spend too much time on them, it’s easy to lose track of the big picture. However, a characteristic of human nature is that we like to do what we’re best at and when we aren’t sure what to do, we do the things we know how to do. In Marissa Mayer’s case, that appears to be focusing on code and data in the areas where she is most comfortable. She’s doing what she’s trained to do.

Hank McKinnell got booted out of the leadership role at Pfizer because he was doing immense damage and the reasons why he only looked like a leader were not particularly amenable to change. Marissa Mayer has a chance to actually become a great leader and make a difference… but only if she takes the time to learn the right skills to actually become a leader instead of merely looking like one.