When the CEO Meets Frankenstein
As published in Corp! Magazine
Horror movies follow some fairly predictable tropes: the monster slowly awakens; someone sees it happening, but no one really believes him. As the story unfolds, people go to investigate and are captured, killed, driven mad and so forth. There’s always something terrible going on, and there’s always some helpless innocent caught up in it, acting the way helpless innocents generally act.
Of course, when the helpless innocent doesn’t act as expected, well, that can cause the whole story to change. The classic comedy, “Abbott and Costello Meet Frankenstein,” is a traditional period horror film, complete with the legendary Bela Lugosi, in which the helpless innocents are Bud Abbott and Lou Costello, acting like, well, Bud Abbott and Lou Costello. This, of course, causes the plot to go flying off the rails, at least as far as Count Dracula’s dastardly plot to reawaken Frankenstein’s monster is concerned.
The key element of a horror film is that our helpless innocents are put into a situation in which they have no idea what to do. As in most situations, when we don’t know what to do, we do what we know how to do. Indeed, successful horror relies on that phenomenon: the terror comes from seeing how our ordinary actions lead deeper and deeper into trouble. Alternately, if those ordinary actions are slightly askew, the horror becomes comedy. In that case, the humor comes from seeing Abbott and Costello responding to a deepening horror by doing what they normally do.
The movie works because the tendency to do what we know how to do is both powerful and universal. Most people, confronted by novel situations, react that way. When there is truly nothing they can do, they attempt to exert control anyway by doing something that they can do. The results are often comedy or horror, depending on perspective and circumstance.
At one nonprofit, the founder of the organization was a man who had started out working in a stockroom. When the organization hit a financial crisis, he fixated on doing inventory. There was simply nothing useful he could do. Rather than feel helpless, he did the thing he could do. This made his board very happy as it kept him busy while they raised money for the organization.
At a high-tech company, a product deadline was threatened by a vendor not delivering a critical software component on schedule. There was nothing that could be done: the entire product was designed around that deliverable. The department head responded to the situation by demanding his employees work long hours, before the vendor delivered. After it was delivered might have made some sense, as the company would need to make up the lost time, but before? The department head had no control over the vendor, so he dealt with the situation by controlling the people around him.
Comedy and horror might be quite enjoyable when viewed from a safe distance, like a movie screen, but are much less fun to be in the middle of. How, though, does a leader avoid having her actions turn the situation into a comedy of errors or frustrating, painful experience for her employees?
The key is to practice dealing with chaos. Consider successful athletes: they learn all the moves and drills of their particular sport. Then they practice by competing against other athletes in order to become comfortable with the unexpected actions of their opponents. Indeed, Judo competition is referred to as “randori,” or “seizing chaos.” Because it’s not possible to predict what strategies people will employ or control what an opponent does, the successful athlete learns to adapt to the situation. Rather than becoming stuck on one response, they become adept at switching strategies to counter their opponents.
Successful leaders need to develop the same skill. It’s not enough to just know the theory of leadership; you also must practice in a chaotic or ambiguous scenario. Sadly, for many leaders, that means practicing on the job. As most athletes learn the hard way if they move straight from drilling to competition, getting used to chaos takes its own practice.
Fortunately, just as athletes have multiple training tools at their disposal to learn to deal with chaos before they enter competition; tools are available for business leaders as well. Predictive scenarios, a type of live action serious game, provide the sort of detailed, ambiguous situations that enable a leader to become comfortable with chaos. Unlike traditional leadership training exercises, there is no one, right answer. Participants need to motivate others, win deals, provide feedback, and execute strategies in a constantly shifting environment. Rather than just talking about leadership, participants need to display leadership and do it well enough to convince others to follow them.
Like the athlete, the leader becomes adept at switching strategies and at managing unpredictable situations. Rather than being trapped by doing what they can, they become able to apply what they know. Instead of comedy or horror, they achieve success. Now, that is something you do want to be in the middle of!
Stephen Balzac is an expert on leadership and organizational development. A consultant, author, and professional speaker, he is president of 7 Steps Ahead (www.7stepsahead.com), an organizational development firm focused on helping businesses to increase revenue and build their client base. Steve is the author of “The 36-Hour Course in Organizational Development,” published by McGraw-Hill and a contributing author to volume one of “Ethics and Game Design: Teaching Values Through Play.” Contact him at steve@7stepsahead.com.
