The Aardvark Principle
In any business, information can be thought of as the organizational equivalent of nerve impulses. Information about the state of the company, the state of the economy, the marketplace, how different parts of the company are functioning, and so forth, is critical to effective decision making. If any aspect of information flow is interrupted, it is like losing sensation in a part of your body: unable to feel, you may suffer serious injury without realizing it; if the nerves are unable to innervate muscles, those muscles will atrophy and not perform when called upon. By the same token, a business failing to receive crucial information about the state of the market can suffer financial disaster when products don’t sell or when innovation and productivity are crippled.
The problem with information flow is that people may not agree on the information, on the meaning of the information, or what should be done with or about the information. Disagreement leads, in turn, to argument or intra-organizational conflict.
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