The Business Sensei

To Succeed, Plan to Fail

I’m getting tired of hearing people say, “Oh I get it. We didn’t plan to fail, we failed to plan.”

When I’m working with a business to help them understand why their process is failing or their projects are off course, sooner or later someone comes out with this little gem. At that point, everyone nods sagely as though they’ve actually solved something. They are missing the point. If that was all that was wrong, they wouldn’t need help.

Sure, it’s certainly true that if you fail to plan, you’re far more likely to fail, but knowing that doesn’t actually address the real problem: they are taking the “failure is not an option” mindset. This is a fantastic line in a movie, but has some problems in reality.

When we take the mindset that failure is something that cannot be accepted, we are implicitly stating that failure is a terrible thing, something so terrible that we cannot even consider it. It’s an attitude similar to that taken by many martial artists, who teach their students that they must never allow themselves to be taken off balance. All their training is then based on the idea of never being off balance. As a result, when they are off balance, they freeze.

A youthful student once watched Morehei Uyeshiba, the founder of Aikido, sparring with a much younger, stronger opponent. After Uyeshiba defeated the guy, the young student said to him, “Master, that was amazing. You never lose your balance!”

Uyeshiba’s reply: “You are mistaken. I frequently lose my balance. My secret is that I know how to regain it quickly.”

Uyeshiba recognized that loss of balance is a normal part of any fight. By training to rapidly regain his balance, he stripped the experience of its emotional content. It was merely something that happened, and something which he well knew how to recover from. As a result, not only were his opponents unable to capitalize on taking him off balance, when he took their balance, they didn’t know what to do.

Failure is the same. When failure becomes something we fear, it can cause us to freeze. At one company, the first hiccup in a string of successes led to panic by the CEO. He wasn’t used to failing, and he didn’t know what to do about it.

The problem is that fear of failure causes us to avoid risk and not experiment with new ideas. When something goes wrong, as it inevitably will, we figuratively lose our balance and become momentarily stuck. If we think that failure means something terrible will happen, we opt for the safe course. Unfortunately, the safe course is often not the best course or the wisest course. It’s merely the one that minimizes the short-term risk to us, potentially at the cost of long-term risk to the team. That, of course, is just fine: if the entire team fails, no one is to blame.

Conversely, when we accept that along the route to success there will be many failures along the way, and when we practice viewing failures as a form of feedback, the negative emotional component of failure is eliminated. Instead, we simply have information: something we attempted did not work the way we expected. What does that mean? What is that telling us about our plan? About our process? About the competitive landscape?

Failure is a way of calibrating our efforts and focusing our energy. Particularly early in a project, small failures are, or should be, common. The less defined the project, the more exploration needs to occur in order to adequately and accurately define the milestones. Indeed, early milestones are best thought of as little more than wishful thinking: opportunities to put stakes in the ground and see what happens when we get there. It’s the chance to see how well the team members are working together, how effective the leader is being, how effectively the team can make decisions and implement a course of action.

When we fear failure, the fear itself is often more damaging than the failure! The key to succeeding at large, important projects is to recognize that failures will happen along the way. By accepting the information that failure gives us and cultivating the mindset that failures are recoverable and useful, failure truly does make us more, not less, likely to succeed.

Speaking of panic…

This is an excerpt from my new book, Organizational Psychology for Managers.

I have three cats. Cats being the creatures that they are, I have only to sit down to read a book and instantly there is a cat on my lap. Regardless of which cat it is, a familiar pattern ensues: first, the cat carefully positions itself in front of my book. Once I adjust to move the book, the cat then carefully positions itself on one of my hands. This continues until I give the cat the attention it’s seeking. At that point, it first butts its head against me and then, purring loudly, turns and sticks its behind in my face.

I am sure that there are people who find this end of a cat absolutely fascinating. I’m even quite sure that there are contests in which cats win awards for having the most beautiful behind. For cat breeders and cat fanciers, it can be a big deal to win one of these cat trophies. It is a cause for great celebration. 

It is not a cause for celebration when our arousal spikes up so fast, or is kept high for so long, that we hurtling down the right side of the performance curve. Instead of a more or less gradual decline in performance, we instead experience a very different form of catastrophe.

As we can see, instead of sliding smoothly down the curve, performance can collapse suddenly. Whether this collapse occurs depends on a number of factors, including the overall level of stress, a person’s overall level of fitness, whether or not you’ve had enough sleep, how recently you remembered to eat, and so forth. People who are in good physical condition, are getting enough sleep, and who are remembering to eat despite the stress are less likely to experience catastrophe. They aren’t immune, but at least their odds are better.

When we are sliding down the performance curve, various centering and focus techniques can be used to stop our descent and move us back up toward the peak; we will look at those techniques shortly. Once we fall off the cliff, however, we have to start all the back at the left end of the curve. In other words, we need to rest and recuperate, at least overnight, possibly for a few days, before our performance will return to its precatastrophe peak. Quite simply, when we are sliding down the right side of the curve, we are drawing on our energy reserves more and more rapidly. When we hit catastrophe, we’ve exhausted our reserves and we need to recharge.

If we try to continue performance once we’ve hit catastrophe, we just make things worse. Now we’re into error catastrophe, where mistakes compound upon mistakes, and our efforts to fix them only causes yet more errors. Athletes who hit catastrophe generally don’t have a choice about continuing: they are often physically unable to do so. If you’ve ever seen an uninjured runner or cyclist abandon an endurance race, that’s often what’s going on. In the office, however, we are more likely to get into competitive frog boiling. No one wants to be the first to admit defeat and go home, so everyone keeps pushing on even though productivity is plummeting and we’re actually making the situation worse. When we are feeling stressed, our instincts are to make the stressor go away; taking a break and sleeping seems counter-intuitive, even though it’s exactly what we need. Remember, cognitive short-cuts most often kick in when we’re tired or distracted, and lead us into errors. It is also possible to reach a point of such mental fatigue that it almost becomes too difficult to stop and take that necessary break. This is where it’s particularly important that the team leader has the judgment and presence of mind to chase everyone out of the office.

A final thought here: I’ve seen many companies where the idea of going home and getting a good night’s sleep was viewed as a sign of weakness. Instead, the teams would push on until they dropped from exhaustion, and then force themselves to continue the next day. The results were never worth it. In the infamous Apollo 13 disaster, with oxygen running out for the stranded astronauts in the damaged space capsule, mission controller Eugene Krantz still ordered the crew to get a few hours sleep before attempting the difficult maneuvers necessary to bring the space capsule back to Earth. Running out of air was less risky than the consequences of attempting a difficult operation on no sleep.

Balzac combines stories of jujitsu, wheat, gorillas, and the Lord of the Rings with very practical advice and hands-on exercises aimed at anyone who cares about management, leadership, and culture.

Todd Raphael
Editor-in-Chief
ERE Media