The Business Sensei

Going Viral: What Ebola Can Teach Us About Organizational Learning

It’s been interesting listening to the news about the Ebola patient in Dallas. At times, it almost sounds like an ongoing soap opera, except that it won’t turn out to be a bad dream.

What was particularly noteworthy, though, was the news report that the hospital that incorrectly sent the Ebola patient home had just completed an Ebola simulation exercise. Assuming that the story is correct, this really makes me wonder about the simulation the hospital staff engaged in and its effectiveness at promoting organizational learning.

The problem, to be fair, with a great many simulations is that they are too scripted: the problems are presented with big flashing neon signs saying, “DANGER! DANGER!” and there is always a clear and correct solution. While this type of drill can be useful in basic skill development, it does not train people to handle real situations unless those real situations mimic the drill reasonably precisely. Effective simulations need to be more open-ended and ambiguous; people need to practice the much more difficult scenario of making decisions where the answers are not clear and the problems are indicated by flashing neon signs.

When I ran a pandemic bird flu simulation in Washington DC, I applied exactly those principles: the flu epidemic began quietly, the initial clues were subtle. Participants in the exercise, including doctors, military officials, businessmen, and politicians, initially missed the danger signs. No one wanted to be seen as Chicken Little, no one wanted to appear to panic or to be publicly wrong. As a result, they failed to stop the flu while it was still limited to only a few exposed people. Of the over 100 participants in the exercise, every one was exposed and over 60% “caught” the flu. Real changes took place after that.

Organizational learning is not just showing people what to do. Organizational learning is giving people the chance to practice skills in settings where they can experience success and failure, and where failure becomes an opportunity to learn and improve. That’s really what effective simulations are all about, at least if you actually want your organization to actually learn.

Going Viral: What Ebola Can Teach Us About Organizational Learning

It’s been interesting listening to the news about the Ebola patient in Dallas. At times, it almost sounds like an ongoing soap opera, except that it won’t turn out to be a bad dream.

What was particularly noteworthy, though, was the news report that the hospital that incorrectly sent the Ebola patient home had just completed an Ebola simulation exercise. Assuming that the story is correct, this really makes me wonder about the simulation the hospital staff engaged in and its effectiveness at promoting organizational learning.

The problem, to be fair, with a great many simulations is that they are too scripted: the problems are presented with big flashing neon signs saying, “DANGER! DANGER!” and there is always a clear and correct solution. While this type of drill can be useful in basic skill development, it does not train people to handle real situations unless those real situations mimic the drill reasonably precisely. Effective simulations need to be more open-ended and ambiguous; people need to practice the much more difficult scenario of making decisions where the answers are not clear and the problems are indicated by flashing neon signs.

When I ran a pandemic bird flu simulation in Washington DC, I applied exactly those principles: the flu epidemic began quietly, the initial clues were subtle. Participants in the exercise, including doctors, military officials, businessmen, and politicians, initially missed the danger signs. No one wanted to be seen as Chicken Little, no one wanted to appear to panic or to be publicly wrong. As a result, they failed to stop the flu while it was still limited to only a few exposed people. Of the over 100 participants in the exercise, every one was exposed and over 60% “caught” the flu. Real changes took place after that.

Organizational learning is not just showing people what to do. Organizational learning is giving people the chance to practice skills in settings where they can experience success and failure, and where failure becomes an opportunity to learn and improve. That’s really what effective simulations are all about, at least if you actually want your organization to actually learn.

Could you make that noise again?

This is an excerpt from my new book, Organizational Psychology for Managers.

Ever listen to NPR’s “Car Talk?” For those who might have been under a rock for the past 25 or so years, Car Talk features “Click and Clack, the Tappit Brothers,” also known as Tom and Ray Magliozzi, taking questions about and giving advice on car repair. In the course of the hour show, they will take several calls, laugh at their own bad jokes, and ask a series of questions such as, “Does it make that noise when you turn to the right or to the left?” “And it goes away above 30 miles per hour?” and, “Could you make that noise again?” I suspect the last question is mostly because they find it hilarious to listen to callers attempting to imitate the odd sounds their cars are making.

What Click and Clack are doing through their apparently random questions is identifying the symptoms of the problem. The symptoms are not the problem; they are merely the symptoms. However, when we understand the symptoms, we are able to gradually identify the problem. Going back to our discussion of goal setting, we are defining and executing learning goals. We are setting goals that will help us answer several important questions:

1. What are the observed symptoms? Exactly what is happening?
2. When do the symptoms occur? All the time? At certain times?
3. When did it start? What changed?
4. Where do they occur? In one location or many? In one product or many? At one customer site or many?
5. How long do they last?
6. What is affected?
7. Who is affected?

Organizational Psychology for Managers is phenomenal.  Just as his talks at conferences are captivating to his audience, Steve’s book will captivate his readers.  In my opinion, this book should be required reading in MBA programs, military leadership courses, and needs to be on the bookshelf of every Fortune 1000 VP of Human Resources.  Steve Balzac is the 21^st century’s Tom Peters.

Stephen R Guendert, PhD

CMG Director of Publications

What is organizational learning?

This is an excerpt from my new book, Organizational Psychology for Managers

Our discussion thus far has focused on individual learning with an organizational context. How, though, does an organization learn new skills?

An organization is, in a very real sense, not an actual physical entity. It is a conceptual construct held together by bonds of common purpose and culture. As we already know, culture is in the minds of the people who make up that culture. Learning, as we already discussed, is a change in behavior. Organizations achieve lasting, permanent behavior change when the lessons being taught are incorporated into the culture and organizational narrative of the organization: in other words, when people not only learn the lessons being taught, but also view those lessons as part of being successful in the organization. Culture is the residue of success, after all, so when we enable people to learn new skills, give them opportunities to exercise those skills, and demonstrate that those skills, or other lessons learned, are routes to success, we start to encode that information in the culture. The more visible those successes, and the more they are publicized, the faster they will be encoded.

People can exercise their skills publically or privately. They can be successful in their own little corner of the world, or their successes can be shown to others. If we want the organization to learn, that is, to change large scale behaviors, we have to show the successes. If the goal is to spread a particular methodology, then the information the organization disseminates needs to explicitly connect the new methology with success. If the goal is to teach flexible problem solving, then what gets publicized needs to be the exploration, experimentation, and loss cutting behaviors that enable flexilibility.

A key part of organizational learning is moving from people using their skills individually to using them together. Remember that the point of an organization is that it is a community with a purpose: to accomplish that purpose requires that people learn to work together smoothly. In other words, we want to create the high performance teams we discussed earlier. Just as an individual baseball player’s ability to hit, throw, or field are important parts of the game of baseball, it is the ability of the team to coordinate those behaviors and support one another that makes or breaks a team.

Organizational learning is thus the act of spreading success throughout the relevant portions of the business. This is an aspect of organizational growth and change. It is usually a gradual process, although we will look at ways of speeding it up. First, though, we need to understand the role of accreditation in cementing learning and status and in defining something as a success.