999 Light Bulbs on the Wall
This is an excerpt from my new book, Organizational Psychology for Managers.
Just as we have to reframe negative news, we have to reframe failure. As we’ve discussed throughout this book, failure is a form of feedback. In Thomas Edison’s case, the feedback was that he learned a great many ways to not make a light bulb. This is easy to say, but hard to live: that’s a big part of why innovation is so difficult. Without innovation, though, organizations become stuck: they lose the excitement and novelty that made them great. Just as individual growth is key to maintaining individual motivation, innovation is the organizational growth that is key to maintaining a vibrant, exciting organization. So why is it so hard?
Isaac Asimov wrote in his classic novel, Foundation, that the people who most fiercely defend the status quo today are the same people who yesterday most bitterly opposed it becoming the status quo. So it is with innovation.
Innovation involves disrupting the comfortable, familiar, safe ways of doing things. Although a culture may start out aggressive and entrepreneurial, if the organization is successful then, over the years, people learn to be careful. Partly, we’ve been taught since childhood not to make mistakes: mistakes are VERY VERY BAD. Mistakes mean a low grade and that Goes On Your Permanent Record. Remember all the talk about your permanent record from when you were in school? It’s time to shake those habits; they are about as useful as worrying about a monster under your bed.
Another piece of the puzzle is that we start to measure all the different ways we can cut costs and we start thinking about how much better the business would do if all that wasted effort and misdirected work were just eliminated. We reward managers for staying under budget, not for taking bold steps in the service of the organization. As we discussed in chapter 8, where there is no room for mistakes, there is no room for learning: the same is true about innovation. When we get too focused on counting beans, all we become good at is counting beans.
The challenge is distinguishing between exploration, which leads to new products and services, and actual waste. Exploration is a dirty business and a lot of it fails. That’s only waste if you don’t bother to learn how not to make those light bulbs.
Balzac preaches real engagement with one’s own company and a mindful state of operation, especially by executives – who must remember that culture “just happens” unless and until they learn to recognize that their behaviors play a huge part in creating and cementing it. It covers the full spectrum of corporate life, from challenging bad decisions to hiring, training, motivating teams – and the secrets of keeping people engaged and learning – and/or avoiding actions which do the opposite. I highly recommend this book for anyone who wants to participate in creating and steering company culture.”
Sid Probstein
Chief Technology Officer
Attivio – Active Intelligence
