New Year’s Resolutions? Forget it!
It’s barely the start of the new year, and I’ve already received half a dozen identical articles touting the benefits of SMART goals as the solution to all my New Year’s resolutions.
Now, to be fair, they have a point as far as it goes: New Year’s resolutions have a shorter half-life than champagne at a New Year’s party. However, that’s about as useful as these articles get.
Specific, Measurable, Achievable, Relevant, and Time-bound, SMART goals are often touted as the secret to personal and business success. Unfortunately, it’s a pretty safe bet that most of these goals will go the way of all New Year’s resolutions. Why? Because none of these articles actually tell you how to make SMART goals work. In fact, most people who try the SMART approach for any but small and relatively easy goals frequently find themselves frustrated and disillusioned.
Well-constructed goals are extremely powerful tools for getting things done, increasing concentration and motivation. Successfully completing a well-constructed goal builds self-confidence. Unfortunately, creating a well-constructed SMART goal is not quite so simple as the average article makes it out to be.
To begin with, a specific goal is only useful if it’s something you can control. Although this may seem obvious, the fact is that far too many people set goals that appear to be under their control, but really are not. For example, consider the athlete who sets the goal of winning an upcoming tournament: it’s specific, it’s measurable, it has a time of completion associated with it, and presumably it’s highly relevant to the athlete. Is it achievable? Depending on the athlete’s level of skill, very possibly. However, the athlete has no control over the difficulty of the competition. He may simply be outplayed by a more skilled opponent.
Furthermore, although the goal is measurable, in that the athlete will know whether or not he accomplishes it, the measurement is not particularly useful. At no time will he know how close he is to accomplishing the goal, where he needs to focus his energies, or what else needs to be accomplished. The athlete is far better served by setting the goal of exercising certain key skills in the competition, skills that have a high probability of leading to a victory. Not only will he gain the self-confidence boost of accomplishing his goal, he may just win the tournament. Whether your goal is winning a competition, selling a product to a particular customer, or getting a specific job, focusing mainly on outcomes only gets you in trouble.
Another problem is that a goal may simply be too big. If a goal takes years to accomplish, it can be extremely difficult to maintain motivation. Big, ambitious goals are wonderful, but they need to be carefully structured. It is vital to break them down into subgoals that can be accomplished in a much shorter period of time. The perception of progress is critical to maintaining motivation, whether for an individual or a team.
Having too many goals is another common problem. Well constructed goals are great, but if you have too many of them at once, they become a distraction. Many people can focus on three to five unrelated goals without a problem, but not ten or twenty. Keeping in mind that each goal might generate numerous subgoals along the way, it’s easy to see how having more than a few key goals can easily balloon out of control.
Is the goal something you really care about? Many people have goals that they don’t really care about. Perhaps they’ve been told it’s something they ought to do or they believe they should do, but they don’t really care about the outcome. If you don’t care whether or not you accomplish a goal, it’s hard to find the motivation to do it.
Used properly, SMART goals can be a very powerful and effective tool. Well-constructed goals can increase motivation, improve focus, and build self-confidence. Used improperly, they can decrease motivation, and destroy self-confidence. If you’re using SMART goals, here are some questions to ask yourself:
Do I control the outcome?
Can I measure progress in a meaningful way?
Is my goal too big? How can I break it up?
Do I have too many goals? Is there enough time in the day/week/month to work on each one?
When will I work on each piece of my goal? How will they chain together?
Do I really care about my goal? Is this something I genuinely want to accomplish?
Good luck!
