Smell Test
As published in Corp! Magazine
The door opens onto a room filled with equipment: banks of computers, spectrometers, air and tissue samplers and things that you cannot even recognize. The hum of electronics fills the room and there is a definite odor of fish. As you look around, you can see dozens of fish waiting to be analyzed for oil contamination. The purpose of all this machinery is to determine if seafood is safe to eat after the Gulf oil spill.
Sounds like something out of a science-fiction movie. That’s because it is something out of a movie: reality is not nearly so visually impressive. It turns out that the most sophisticated instrument for determining the safety of seafood is the trained human nose. With remarkably little training, the human nose can do something that all the expensive and elaborate electronic equipment cannot do: figure out whether a fish is contaminated or not.
About 20 years ago, a Japanese business decided to conduct a thorough chemical analysis of fine wine. They used sophisticated equipment and complex computer analysis to determine the chemical composition of the perfect bottle of wine. They then produced a wine that perfectly matched their profile.
In the ensuing blind test, tasters had no trouble recognizing the Japanese wine: it was universally described as “having the taste of dishwater and a bouquet of dirt.”
Once again the human nose proved superior to all the fancy equipment that was brought to bear on the question.
When speaking to a group of managers, I asked them to describe their company’s goals. The response was a rather confusing medley of Gantt Charts, Microsoft Project, comments on the latest decision support software and so forth. What was their approach to management? Once again, the same cacophonous medley ensued.
Fish, wine and management have a couple of things in common.
First and foremost, all those fancy tools and gadgets are tools, nothing more. There is nothing inherently special about them, any more than there is anything inherently special about a hammer. In the hands of a master craftsman, a hammer can be a very useful and versatile tool; in the hands of someone without that skill, a hammer is little more than a device for making sure that every problem looks like a nail.
By the same token, the value of management support software, or whatever other power tools are being used, is only as great as the skill of the manager using it. Tools leverage skill; if there is no skill, there is no leverage. There is also a strong possibility of cutting yourself off at the knees: power tools can be dangerous. In other words, all the management support tools in the world won’t help someone who doesn’t know how to manage. More to the point, just as a trained human nose is the best tool for detecting contaminated fish, the best leaders and managers are those who have actually learned how to lead and manage.
From a very practical perspective, the best leaders are those who can connect with their followers. It’s not about Gantt charts or other fancy tools. It’s about building trust and enabling people to feel that they can count on you.
Wait, isn’t that backwards? Doesn’t the leader need to be able to count on his followers? Sure. And the way you get there is by demonstrating that they can count on you, that they can trust you.
In a sadly familiar tale, at Soak Systems, no trust exists between different departments, between marketing and engineering, between engineering and the CEO. Why is there a lack of trust? The CEO constantly visits clients and makes promises that engineering can’t possibly fulfill. Even worse, he regularly changes direction and priorities: one day project X is vital to the future of the company, even when it fails to ship on time or when it ships and doesn’t work. The next day, it’s project Y. Each prediction of impending doom is followed by another prediction of impending doom if the project doesn’t work.
At this point, no one believes the CEO. No matter how important or unimportant his pronouncements, they are all greeted with the same level of skepticism. All his charts and graphs are failing to convince anyone. Is it possible for the CEO to reverse the trend and actually build credibility? Sure! The easiest way is for his prediction of doom to come true just once. Granted, that’s not particularly useful, but it is the easiest approach.
A more difficult approach is to put aside all the shiny tools and actually pay attention to the people. If he is willing to learn how to build trust and establish connection with his followers, then there’s a good chance he can turn things around. But he has to be willing to learn instead of being distracted by all the pretty toys.
I said earlier that there are two things that wine, fish and management have in common. We’ve discussed one. The other is pretty simple.
They all stink when they’re bad.
